Reading; an essential, and learning activity of today’s time dates to the initiation of humankind. National Reading Day is an occasion celebrated to honour the initiation of the library movement by P.N. Panicker.  Every year, 19 June is celebrated as the National Reading Day. KICMA Business School has observed and celebrated National Reading Day on 20 June, 2022. Dr Vishnunath V G, Assistant Professor was the faculty coordinator. In connection with the celebrations, an elocution competition was organised for MBA S2 and S4 students. The topic of the competition was Impact of Social Media on Reading Habits of Youngsters.The event was inaugurated by Dr Rajesh S Pyngavil, Professor & Director, KICMA. The key note address was delivered by Dr Rakesh Kumar S, Associate Professor, KICMA. The elocution competition was conducted in both Malayalam and English languages. KICMAte Jisha E A and KICMAte Malavika of MBA S4 and KICMAte Sabarinath and KICMAte Manu of MBA S2 has won first and second prizes for English and Malayalam competitions respectively. Dr Rakesh Kumar S, Dr Vishnunath V G and Ms Deepa A. P, Librarian were the judges. Prizes were also distributed to the winners.